How To Define Your Blog’s Target Audience For Your Niche Blog

Finding a niche is probably the hardest thing to do specially if you know a lot of things but can’t figure out which is the best one to go for. Even harder is trying to figure out who the audience is going to be. You will need to divide the topic to very narrow areas within the niches. One of the most popular niches is “how to make money online by affiliate marketing”. This topic in itself is a very broad one. You will need to narrow it down to specific niches to eliminate and then to dominate. You will then need to think who you are going to target.

So you if you wanted to blog about; How to make money with online marketing something similar to what I am doing on this blog here:

You can see that my target audience are those who want to work from home. However if you dig deep enough, it can be narrowed down to even further categories of people such as;

• People who want to work from home part time

• People who want to work anywhere using a computer

• People who want freedom to choose their own working hours

• People who hate their job and want to do something different

• People who lack advanced skills or degrees and need to learn a skill fast

• People who lost their jobs due to downsizing or outsourcing

• Baby boomers wanting to supplement their retirement income

• School or college children who wants to earn extra money

• Stay at home moms who don’t want to go back to work

You also might want to consider;

Where do they live?
How educated are they?
How old are they?
Are they male or female?
What does your audience do for a living?
Where do they live?
Who will buy my products or affiliate products?

Once you have identified your audience, there are various niche topics that can be developed merely by taking time to analyze why people might want to earn money from online marketing. Out of those topics, ideally you should select two that really interests you or represent areas where you have personal experience.

Take the first topic you chose then brainstorm several important questions that people might ask in searching for the topic. Next, start a niche search using the keywords you developed and see what you come up with.

Finally, look into ClickBank, Amazon, and on similar sites for affiliate products that you can use in developing the niche. Later on if you decide to write or create your own product such as an eBook, you can really dominate your area of expertise.

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Shalu Sharma

Shalu Sharma is a blogger and a writer from Bihar, India. She is the founder of YouBihar, the Bihar social networking site and writer on tourism in India. Apart from blogging, she is also a mother who does cooking and washing. She also watches movies and read other blogs. You can follow her on .

8 thoughts on “How To Define Your Blog’s Target Audience For Your Niche Blog

  • May 9, 2012 at 5:00 am

    This a good brainstorming session for finding your own niche. I write on what most people deal with, which is the workplace so I target people who want to discuss the issues in the workplace. Thanks

  • May 10, 2012 at 10:08 am

    It’s crucial to create a complete profile of your niche. You need to know exactly what your audience want, like, needs, are interested about, etc. and that’s because if you don’t know these things, it’s unlikely that you can write posts and articles that would interest them. After you ensure that your content will be unique, valuable and sharaeble to the Social Media, you can start thinking about everything else.

  • May 12, 2012 at 3:32 am

    Niche selection is the most important part of blogging. Just imagine what would happen if you made a blog about a niche that doesn’t gain much attention? You wouldn’t get as much traffic, and conversely you wouldn’t get as much revenue.

  • October 22, 2012 at 7:52 am

    Thanks for your blog~And, thats the crucial things we supposed to do.

  • April 1, 2013 at 2:25 pm

    The hardest part of all is finding a niche.

    Actually, I should of said the hardest part is finding a niche that buys because not all niches have buyers.

    What I’ve found is that people tell you to find a niche that your passionate about, which is okay for a hobby.

    But if you want to make money as an affiliate marketer then its got to be profitable aswell.

    And the keyword research you mentioned and the narrowing the market down will help you do that.

    Thanks and have a fab day



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